Freud’s Closet is a safe space for expression and creativity, through which the liberation of the body and personal identity are explored by removing prejudices and rooting ourselves in authenticity

Under the slogan “Healing can be stylish”, Itzel combines her two passions, fashion and psychology, to create a space for healing and liberation for all bodies and styles.

For this branding project, we wanted to encapsulate the essence of its mission as a sanctuary for self-love, seeking something that could take space in a funky, celebratory, and vibrant way.

The brand identity was crafted to reflect the space's commitment to exploring bodily liberation and personal identity, emphasizing authenticity and the removal of prejudices.